One of the oldest yet still more effective techniques in driving targeted prospects to sites and converting them into buyers is information-based marketing. This is why article writing, submissions and publications are at an all-time high.

There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are common mistakes that some people make before submitting their articles to directories.

Let us take a look at the more common mistakes made in 3 key areas:

Be determined to apply search engine optimization methods while composing your articles. Whenever employing a writer to compose articles for you, you will be able to select one who already acknowledges SEO methods or you are able to render them with a listing of keywords and let them know wherever they ought to be placed and how many times they ought be repeated throughout the article. Optimizing your articles for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL. It is a fact that most visitors don’t look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic. This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.

Writing lots of articles over at Associated Content. I have been so busy over there.

A couple of stories over at Associated Content about Will Ferrell and June, and Great Outdoors Month. I wrote quite a few articles at the beginning of June, but my production has toned down quite a bit now.

These are three of my latest articles over at Associated Content.